The Bachelor of Business Administration (BBA) in Marketing at Grigol Robakidze University (GRUNI) is a specialized, fully English-taught program designed for students who aspire to build a career in the fast-paced and creative world of modern marketing. It is presented as a key offering within the university's top-tier BBA program, which is supported by the expertise of "renowned professionals and a strong alumni network." This support system ensures students are not only learning from a cutting-edge curriculum but are also building connections that will be vital for their future careers. The program is part of the Faculty of Business and is designed to produce graduates who can lead marketing initiatives on a global scale.

The structure of the BBA in Marketing program is consistent with the university's high academic standards. It is a 6-semester program that spans a total of three years. Over this period, students are required to complete 240 credits, with a balanced workload of 40 credits per semester. The "fully English medium of instruction" is a critical feature, making the program highly accessible to the international student community it seeks to attract. This comprehensive academic framework provides a solid foundation in all core aspects of business administration, with a deep dive into the principles and practices of contemporary marketing.

Career outcomes are a central focus of the program. The brochure makes the strong claim that the BBA program offers "unmachable placements" due to its globally relevant curriculum. It states that the program "opens job opportunities worldwide" because the curriculum has been "designed professionally which matches the job requirements of companies globally." This means that graduates are not limited to the local job market but are prepared for competitive roles in major international hubs, including the USA, UK, Australia, and India. As one of the three specializations within the BBA program, the Marketing track provides a clear and direct path for students to become skilled marketing professionals ready to make an impact in the global business world.

Key Points from the Brochure:

• Program Title: Bachelors in Business Administration in Marketing.
• Faculty and Support: A specialization within the top-tier BBA program, supported by renowned professionals and a strong alumni network.
• Medium of Instruction: The program is delivered in a "fully English medium of instruction."
• Program Structure:
  • Total Credits: 240 credits.
  • Duration: 6 semesters (3 years).
  • Workload: 40 credits per semester.
• Global Career Path: The professionally designed curriculum opens job opportunities worldwide.
• Placement Targets: The program provides placements with companies in the USA, UK, Australia, India, etc.
• Specialization: One of three types of BBA programs available at GRUNI.